16-9 Throughout the world, businesses large and small are using online, social media and mobile marketing to

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16-9 Throughout the world, businesses large and small are using online, social media and mobile marketing to influence buyer behaviour and generate customer engagement. Research the tips available for offering an online promotion. What should marketers consider when designing and launching online sales promotions?

(AACSB: Communication; Use of IT; Reflective thinking)

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Principles Of Marketing

ISBN: 9780131018617

7th European Edition

Authors: Philip Kotler, Gary Armstrong

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