16-9 Throughout the world, businesses large and small are using online, social media and mobile marketing to
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16-9 Throughout the world, businesses large and small are using online, social media and mobile marketing to influence buyer behaviour and generate customer engagement. Research the tips available for offering an online promotion. What should marketers consider when designing and launching online sales promotions?
(AACSB: Communication; Use of IT; Reflective thinking)
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Related Book For
Principles Of Marketing
ISBN: 9780131018617
7th European Edition
Authors: Philip Kotler, Gary Armstrong
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