16-10 Design a sales promotion campaign using online, social media and mobile marketing for a small business

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16-10 Design a sales promotion campaign using online, social media and mobile marketing for a small business or organisation in your locality. Develop a presentation to pitch your campaign to the business or organisation and incorporate what you’ve learned about the selling process. (AACSB: Communication; Reflective thinking)

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Principles Of Marketing

ISBN: 9780131018617

7th European Edition

Authors: Philip Kotler, Gary Armstrong

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