17.3 What techniques might a sales representative use to counter the following objections: (a) Your competitors product

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17.3 What techniques might a sales representative use to counter the following objections:

(a) ‘Your competitor’s product is a lot cheaper

...’

(b) ‘I don’t think my wife would like it if I bought this ...’

(c) ‘I’ve heard that your service engineers are very inefficient.’

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Principles Of Marketing

ISBN: 9780273644446

4th Edition

Authors: Frances Brassington, Stephen Pettitt

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