17.3 What techniques might a sales representative use to counter the following objections: (a) Your competitors product
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17.3 What techniques might a sales representative use to counter the following objections:
(a) ‘Your competitor’s product is a lot cheaper
...’
(b) ‘I don’t think my wife would like it if I bought this ...’
(c) ‘I’ve heard that your service engineers are very inefficient.’
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Related Book For
Principles Of Marketing
ISBN: 9780273644446
4th Edition
Authors: Frances Brassington, Stephen Pettitt
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