17-7 Will the pressure towards greater openness and disclosure requirements regarding ads and endorsers make Twitter less
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17-7 Will the pressure towards greater openness and disclosure requirements regarding ads and endorsers make Twitter less effective as an advertising medium? (AACSB:
Communication; Use of IT; Reflective thinking)
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Related Book For
Principles Of Marketing
ISBN: 9780131018617
7th European Edition
Authors: Philip Kotler, Gary Armstrong
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