17-6 In a small group, design and deliver a direct-response television ad (DRTV) for a national brand

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17-6 In a small group, design and deliver a direct-response television ad (DRTV) for a national brand not normally associated with this type of promotion, such as an athletic shoe, motor car or food product. (AACSB:

Communication; Reflective thinking)

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Principles Of Marketing

ISBN: 9780131018617

7th European Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Oct 15, 2024 02:00 AM

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17-6 In a small group, design and deliver a direct-response television ad (DRTV) for a national brand

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Principles Of Marketing

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