17-6 In a small group, design and deliver a direct-response television ad (DRTV) for a national brand
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17-6 In a small group, design and deliver a direct-response television ad (DRTV) for a national brand not normally associated with this type of promotion, such as an athletic shoe, motor car or food product. (AACSB:
Communication; Reflective thinking)
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Related Book For
Principles Of Marketing
ISBN: 9780131018617
7th European Edition
Authors: Philip Kotler, Gary Armstrong
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