18-13 Calculate Apples gross margin per unit and gross margin as a percentage of sales for the...

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18-13 Calculate Apple’s gross margin per unit and gross margin as a percentage of sales for the 16 GB iPad2. What is Apple’s gross margin if the company sells 10 million iPads? (AACSB: Communication; Analytical reasoning)

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Principles Of Marketing

ISBN: 9780131018617

7th European Edition

Authors: Philip Kotler, Gary Armstrong

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