18-13 Calculate Apples gross margin per unit and gross margin as a percentage of sales for the...
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18-13 Calculate Apple’s gross margin per unit and gross margin as a percentage of sales for the 16 GB iPad2. What is Apple’s gross margin if the company sells 10 million iPads? (AACSB: Communication; Analytical reasoning)
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Principles Of Marketing
ISBN: 9780131018617
7th European Edition
Authors: Philip Kotler, Gary Armstrong
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