2. Business buyers focus on benefits (e.g. cost savings through equipment efficiency) rather than features (e.g. the

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2. Business buyers focus on benefits (e.g. cost savings through equipment efficiency) rather than features (e.g. the colour of a piece of equipment). What are the potential benefits of the Industrial Internet for business buyers?

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Principles Of Marketing

ISBN: 9780131018617

7th European Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Oct 15, 2024 01:00 AM

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2. Business buyers focus on benefits (e.g. cost savings through equipment efficiency) rather than features (e.g. the colour of a piece of equipment). What are the potential benefits of the Industrial...
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2. Business buyers focus on benefits (e.g. cost savings through equipment efficiency) rather than features (e.g. the

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Principles Of Marketing

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