2 C omBlu, The state of online branded communities, h ttp://comblu. com/downloads/ComBlu_StateOfOnlineCommunities_2012.pdf , accessed November 2012; The
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2 C omBlu, ‘The state of online branded communities’, h ttp://comblu.
com/downloads/ComBlu_StateOfOnlineCommunities_2012.pdf , accessed November 2012; ‘The strangest Mountain Dew flavors ever made’, Huffington Post, 2 April 2014, www.huffingtonpost.com/thedaily-
meal/the-strangest-mountain-de_b_5076837.html ; and www.
mountaindew.com , accessed September 2014.
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Related Book For
Principles Of Marketing
ISBN: 9780131018617
7th European Edition
Authors: Philip Kotler, Gary Armstrong
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