1 Based on information from Sarah Kessler, With Paper, Facebook stops trying to be everything for everyone,...
Question:
1 Based on information from Sarah Kessler, ‘With Paper, Facebook stops trying to be everything for everyone’, Fast Company, 30 January 2014, www.fastcompany.com/3025762/with-paper-facebookstops-trying-tobe-
everything-for-everyone ; Josh Constine, ‘Zuck says ads aren’t the way to monetise messaging’, Techcrunch, 19 February 2014, http://techcrunch.
com/2014/02/19/whatsapp-will-monetize-later/ ; Shayndi Raice and Spencer E. Ante, ‘Insta-rich: $1 billion for Instagram’, Wall Street Journal, 10 April 2012, http://online.wsj.com/news/articles/SB10001424052 702303815404577333840377381670 ; ‘Facebook’s sales chief: Madison Avenue doesn’t understand us yet’, Advertising Age, 29 April 2011, www.
adage.com/print/227314/ ; Craig Smith, ‘By the numbers: 105 amazing Facebook user statistics’, Digital Marketing Ramblings, 13 March 2014, http://expandedramblings.com/index.php/by-thenumbers-17-amazing-
facebook-stats/#.U2F1gtxH38u ; and www.facebook.com , www.instagram.
com and www.whatsapp.com , accessed September 2014.
Step by Step Answer:
Principles Of Marketing
ISBN: 9780131018617
7th European Edition
Authors: Philip Kotler, Gary Armstrong