1 Based on information from Sarah Kessler, With Paper, Facebook stops trying to be everything for everyone,...

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1 Based on information from Sarah Kessler, ‘With Paper, Facebook stops trying to be everything for everyone’, Fast Company, 30 January 2014, www.fastcompany.com/3025762/with-paper-facebookstops-trying-tobe-

everything-for-everyone ; Josh Constine, ‘Zuck says ads aren’t the way to monetise messaging’, Techcrunch, 19 February 2014, http://techcrunch.

com/2014/02/19/whatsapp-will-monetize-later/ ; Shayndi Raice and Spencer E. Ante, ‘Insta-rich: $1 billion for Instagram’, Wall Street Journal, 10 April 2012, http://online.wsj.com/news/articles/SB10001424052 702303815404577333840377381670 ; ‘Facebook’s sales chief: Madison Avenue doesn’t understand us yet’, Advertising Age, 29 April 2011, www.

adage.com/print/227314/ ; Craig Smith, ‘By the numbers: 105 amazing Facebook user statistics’, Digital Marketing Ramblings, 13 March 2014, http://expandedramblings.com/index.php/by-thenumbers-17-amazing-

facebook-stats/#.U2F1gtxH38u ; and www.facebook.com , www.instagram.

com and www.whatsapp.com , accessed September 2014.

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