17-14 How are marketers measuring the return on investment in mobile advertising? Develop a presentation suggesting metrics
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17-14 How are marketers measuring the return on investment in mobile advertising? Develop a presentation suggesting metrics that marketers should use to measure the effectiveness of mobile advertising. (AACSB:
Communication; Use of IT; Reflective thinking)
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Related Book For
Principles Of Marketing
ISBN: 9780131018617
7th European Edition
Authors: Philip Kotler, Gary Armstrong
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