17-14 How are marketers measuring the return on investment in mobile advertising? Develop a presentation suggesting metrics

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17-14 How are marketers measuring the return on investment in mobile advertising? Develop a presentation suggesting metrics that marketers should use to measure the effectiveness of mobile advertising. (AACSB:

Communication; Use of IT; Reflective thinking)

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Principles Of Marketing

ISBN: 9780131018617

7th European Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Oct 15, 2024 02:00 AM

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17-14 How are marketers measuring the return on investment in mobile advertising? Develop a presentation suggesting metrics

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Principles Of Marketing

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