2 Give an overview of how the buying decisionmaking process might work for purchasing an item in...
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2 Give an overview of how the buying decisionmaking process might work for purchasing an item in an Ann Summers shop. How might that process differ if the consumer is buying the same item at an Ann Summers party at a friend’s home?
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Principles Of Marketing
ISBN: 9780273644446
4th Edition
Authors: Frances Brassington, Stephen Pettitt
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