2. How would the promotion of Coffee-Mate change with the benefits promoted and the competition targeted?

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Principles Of Marketing

ISBN: 9780136715641

2nd European Edition

Authors: Philip Kotler , Gary Armstrong

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Question Posted: Oct 16, 2024 06:01 AM

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2. How would the promotion of Coffee-Mate change with the benefits promoted and the competition targeted?
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1. What are the main benefits of Coffee-Mate and what is limiting its sales?
3. Should Coffee-Mate he mass marketed, aimed at one segment or aimed at multiple segments?
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2. How would the promotion of Coffee-Mate change with the benefits promoted and the competition targeted?

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Principles Of Marketing

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