2 What kind of market coverage strategy would you expect to find in the confectionery market and...

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2 What kind of market coverage strategy would you expect to find in the confectionery market and why? What evidence is there in the case that Lofthouse of Fleetwood/Nedan conform to that strategy?

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Principles Of Marketing

ISBN: 9780273644446

4th Edition

Authors: Frances Brassington, Stephen Pettitt

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Question Posted: Oct 14, 2024 10:02 AM

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2 What kind of market coverage strategy would you expect to find in the confectionery market and why? What evidence is there in the case that Lofthouse of Fleetwood/Nedan conform to that strategy?
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1 Summarise the reasons why Lofthouse of Fleetwood chooses to use distributors rather than dealing direct with the retail trade itself.
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2 What kind of market coverage strategy would you expect to find in the confectionery market and...

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Principles Of Marketing

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