2. What measures would you take to evaluate the short-term and longer-term effectiveness of the Coca-Cola strategy?

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Principles Of Marketing

ISBN: 9780131018617

7th European Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Oct 15, 2024 02:00 AM

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2. What measures would you take to evaluate the short-term and longer-term effectiveness of the Coca-Cola strategy?
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2. What measures would you take to evaluate the short-term and longer-term effectiveness of the Coca-Cola strategy?

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Principles Of Marketing

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