1. How would you summarise Coca-Colas PR strategy in this case and how does it relate to...

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1. How would you summarise Coca-Cola’s PR strategy in this case and how does it relate to an integrated marketing communications approach?

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Principles Of Marketing

ISBN: 9780131018617

7th European Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Oct 15, 2024 02:00 AM

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1. How would you summarise Coca-Colas PR strategy in this case and how does it relate to an integrated marketing communications approach?
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1. How would you summarise Coca-Colas PR strategy in this case and how does it relate to...

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Principles Of Marketing

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