20-6 The chapter discusses how companies respond to social responsibility criticisms. Find other examples of how marketers

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20-6 The chapter discusses how companies respond to social responsibility criticisms. Find other examples of how marketers have responded to social criticisms of their products or marketing practices. (AACSB: Communication;

Reflective thinking)

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Principles Of Marketing

ISBN: 9780131018617

7th European Edition

Authors: Philip Kotler, Gary Armstrong

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