20-6 The chapter discusses how companies respond to social responsibility criticisms. Find other examples of how marketers
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20-6 The chapter discusses how companies respond to social responsibility criticisms. Find other examples of how marketers have responded to social criticisms of their products or marketing practices. (AACSB: Communication;
Reflective thinking)
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Related Book For
Principles Of Marketing
ISBN: 9780131018617
7th European Edition
Authors: Philip Kotler, Gary Armstrong
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