22.3 Describe the ways in which the following service organisations might define and improve their productivity: (a)

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22.3 Describe the ways in which the following service organisations might define and improve their productivity:

(a) a theme park

(b) a university

(c) a fast food outlet.

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Principles Of Marketing

ISBN: 9780273644446

4th Edition

Authors: Frances Brassington, Stephen Pettitt

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