22.5 Find out about a potential franchise opportunity. How much is the licence fee and what does...
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22.5 Find out about a potential franchise opportunity.
How much is the licence fee and what does it include? What benefits would the franchisee derive and what risks would they run if they decided to take up this opportunity?
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Related Book For
Principles Of Marketing
ISBN: 9780273644446
4th Edition
Authors: Frances Brassington, Stephen Pettitt
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