2-9 Explain which product/market expansion grid strategy PC-makers are currently pursuing to deal with the threat of
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2-9 Explain which product/market expansion grid strategy PC-makers are currently pursuing to deal with the threat of post-PC mobile devices. Is this a smart strategy?
(AACSB: Communication; Reflective thinking)
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Related Book For
Principles Of Marketing
ISBN: 9780131018617
7th European Edition
Authors: Philip Kotler, Gary Armstrong
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