2-9 Explain which product/market expansion grid strategy PC-makers are currently pursuing to deal with the threat of

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2-9 Explain which product/market expansion grid strategy PC-makers are currently pursuing to deal with the threat of post-PC mobile devices. Is this a smart strategy?

(AACSB: Communication; Reflective thinking)

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Principles Of Marketing

ISBN: 9780131018617

7th European Edition

Authors: Philip Kotler, Gary Armstrong

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