2-5 What is a marketing dashboard and how is it useful to marketers? What types of performance...
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2-5 What is a marketing dashboard and how is it useful to marketers? What types of performance measures do marketers use to assess marketing performance? (AACSB:
Communication)
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Related Book For
Principles Of Marketing
ISBN: 9780131018617
7th European Edition
Authors: Philip Kotler, Gary Armstrong
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