2-5 What is a marketing dashboard and how is it useful to marketers? What types of performance...

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2-5 What is a marketing dashboard and how is it useful to marketers? What types of performance measures do marketers use to assess marketing performance? (AACSB:

Communication)

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Related Book For  book-img-for-question

Principles Of Marketing

ISBN: 9780131018617

7th European Edition

Authors: Philip Kotler, Gary Armstrong

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