2-4 What are the four Ps of marketing? What insights might a firm gain by considering the...

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2-4 What are the four Ps of marketing? What insights might a firm gain by considering the four Cs rather than the four Ps? (AACSB: Communication; Reflective thinking)

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Principles Of Marketing

ISBN: 9780131018617

7th European Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Oct 14, 2024 08:00 AM

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2-4 What are the four Ps of marketing? What insights might a firm gain by considering the four Cs rather than the four Ps? (AACSB: Communication; Reflective thinking)
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2-4 What are the four Ps of marketing? What insights might a firm gain by considering the...

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Principles Of Marketing

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