3. If you were a marketing manager at a chemical company, which would you prefer: government regulations
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3. If you were a marketing manager at a chemical company, which would you prefer: government regulations on acceptable levels of air and water pollution, or a voluntary industry code suggesting target levels of emissions? Why?
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Related Book For
Principles Of Marketing
ISBN: 9780136715641
2nd European Edition
Authors: Philip Kotler , Gary Armstrong
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