3 In this market, what is it that the consumer is actually buying (core benefit)? What role...

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3 In this market, what is it that the consumer is actually buying (core benefit)? What role is price likely to play in their assessment of the different models/brands available?

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Principles Of Marketing

ISBN: 9780273644446

4th Edition

Authors: Frances Brassington, Stephen Pettitt

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Question Posted: Oct 14, 2024 10:02 AM

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3 In this market, what is it that the consumer is actually buying (core benefit)? What role is price likely to play in their assessment of the different models/brands available?
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3 In this market, what is it that the consumer is actually buying (core benefit)? What role...

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Principles Of Marketing

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