3 What are the implications for the further development of lastminute.coms site and service offering of the
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3 What are the implications for the further development of lastminute.com’s site and service offering of the research that indicates that only 4 per cent of people are interested in human contact while 62 per cent are most interested in price and value?
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Principles Of Marketing
ISBN: 9780273644446
4th Edition
Authors: Frances Brassington, Stephen Pettitt
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