3. What prices give the highest gross margins, return on investment, capital cost covered (C3), economic value

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3. What prices give the highest gross margins, return on investment, capital cost covered (C3), economic value added (EVA), net contribution, sales value and sales volume (Marketing Highlight 16.3 shows how to calculate these)?

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Principles Of Marketing

ISBN: 9780136715641

2nd European Edition

Authors: Philip Kotler , Gary Armstrong

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Question Posted: Oct 16, 2024 07:00 AM

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3. What prices give the highest gross margins, return on investment, capital cost covered (C3), economic value

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Principles Of Marketing

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