4. How would the different alternatives alter the marketing mix used to market Coffee-Mate? Why launch Coffee-Mate

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4. How would the different alternatives alter the marketing mix used to market Coffee-Mate? Why launch Coffee-Mate Lite?

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Principles Of Marketing

ISBN: 9780136715641

2nd European Edition

Authors: Philip Kotler , Gary Armstrong

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Question Posted: Oct 16, 2024 06:01 AM

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4. How would the different alternatives alter the marketing mix used to market Coffee-Mate? Why launch Coffee-Mate Lite?
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3. Should Coffee-Mate he mass marketed, aimed at one segment or aimed at multiple segments?
5. Evaluate the segments from TGI's user survey for target attractiveness and their fit to Coffee-Mate's strengths. Which of the segments would you target and why?
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4. How would the different alternatives alter the marketing mix used to market Coffee-Mate? Why launch Coffee-Mate

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Principles Of Marketing

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