4 If you were the marketing director of easyJet, how would you exploit BAs crisis to your...
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4 If you were the marketing director of easyJet, how would you exploit BA’s crisis to your advantage? Develop a marketing communications plan for easyJet to cover the Thursday, Friday and Saturday of the crisis week.
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Related Book For
Principles Of Marketing
ISBN: 9780273644446
4th Edition
Authors: Frances Brassington, Stephen Pettitt
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