4.4 You are the purchasing manager of a large organisation with an enormous annual spend. Most of...

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4.4 You are the purchasing manager of a large organisation with an enormous annual spend. Most of your contracts are awarded by tender. What would your attitude be to the following offers from potential suppliers, and to what extent would they influence your decision-making:

(a) A bottle of whisky at Christmas?

(b) An invitation to lunch to discuss your requirements?

(c) An offer of the free use of the supplier’s managing director’s Spanish villa for two weeks?

(d) £1,500?

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Principles Of Marketing

ISBN: 9780273644446

4th Edition

Authors: Frances Brassington, Stephen Pettitt

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