5-12 What buying factors are most likely affecting consumers who purchase luxury bottled water? (AACSB: Communication; Reflective

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5-12 What buying factors are most likely affecting consumers who purchase luxury bottled water? (AACSB: Communication;

Reflective thinking)

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Principles Of Marketing

ISBN: 9780131018617

7th European Edition

Authors: Philip Kotler, Gary Armstrong

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