5-11 Find two other examples of brands that use names, words, colours, package shapes or other elements
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5-11 Find two other examples of brands that use names, words, colours, package shapes or other elements to convey potentially deceptive meanings to consumers.
(AACSB: Communication; Reflective Thinking)
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Related Book For
Principles Of Marketing
ISBN: 9780131018617
7th European Edition
Authors: Philip Kotler, Gary Armstrong
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