5-11 Find two other examples of brands that use names, words, colours, package shapes or other elements

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5-11 Find two other examples of brands that use names, words, colours, package shapes or other elements to convey potentially deceptive meanings to consumers.

(AACSB: Communication; Reflective Thinking)

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Principles Of Marketing

ISBN: 9780131018617

7th European Edition

Authors: Philip Kotler, Gary Armstrong

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