5-10 Debate whether or not Coca-Cola is deliberately trying to deceive consumers into believing that Vitaminwater is

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5-10 Debate whether or not Coca-Cola is deliberately trying to deceive consumers into believing that Vitaminwater is a healthy alternative to soda. Which psychological factor is most affected by the product name and ad claims and might influence consumers to purchase this product?

(AACSB: Communication; Ethical reasoning)

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Akshay Agarwal

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