5-3 What is a new product and how do consumers go about deciding whether to adopt a...

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5-3 What is a ‘new product’ and how do consumers go about deciding whether to adopt a new product? (AACSB:

Communication

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Principles Of Marketing

ISBN: 9780131018617

7th European Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Oct 14, 2024 08:00 AM

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5-3 What is a new product and how do consumers go about deciding whether to adopt a new product? (AACSB: Communication
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5-3 What is a new product and how do consumers go about deciding whether to adopt a...

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Principles Of Marketing

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