6-3 Discuss the major influences on business buyers. (AACSB: Communication) ...

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6-3 Discuss the major influences on business buyers.

(AACSB: Communication)

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Principles Of Marketing

ISBN: 9780131018617

7th European Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Oct 15, 2024 01:00 AM

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6-3 Discuss the major influences on business buyers. (AACSB: Communication)
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6-2 Explain what is meant by systems selling and discuss why it is a preferred approach to buying for many organisations. (AACSB: Communication; Reflective thinking)
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6-3 Discuss the major influences on business buyers. (AACSB: Communication) ...

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Principles Of Marketing

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