7-13 Discuss the factors used to evaluate the usefulness of the military personnel segment. (AACSB: Communication; Reflective
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7-13 Discuss the factors used to evaluate the usefulness of the military personnel segment. (AACSB: Communication;
Reflective thinking)
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Principles Of Marketing
ISBN: 9780131018617
7th European Edition
Authors: Philip Kotler, Gary Armstrong
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