7-14 Using the chain ratio method described in Appendix 2: Marketing by the numbers, estimate the market
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7-14 Using the chain ratio method described in Appendix 2:
Marketing by the numbers, estimate the market potential in the military (active duty and veterans) market in the USA. Could this model be used in other countries —
using the same approach, estimate the market potential in some of those countries? Be sure to state any assumptions you make. (AACSB: Communication;
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Related Book For 
Principles Of Marketing
ISBN: 9780131018617
7th European Edition
Authors: Philip Kotler, Gary Armstrong
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