7.3 Choose a manufacturer of consumer products and list all the brands it sells. How might these...
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7.3 Choose a manufacturer of consumer products and list all the brands it sells. How might these brands be grouped into product lines and why?
(You might find Figure 7.2 helpful.)
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Principles Of Marketing
ISBN: 9780273644446
4th Edition
Authors: Frances Brassington, Stephen Pettitt
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