8-1 What is a product? How do consumer products differ from industrial products? (AACSB: Communication; Reflective thinking)

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8-1 What is a product? How do consumer products differ from industrial products? (AACSB: Communication;

Reflective thinking)

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Principles Of Marketing

ISBN: 9780131018617

7th European Edition

Authors: Philip Kotler, Gary Armstrong

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