. A company that delivers subscription boxes of Chinese spices to customers all over Taiwan is considering...

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. A company that delivers subscription boxes of Chinese spices to customers all over Taiwan is considering different geographical pricing strategies.

If the company wants to penetrate the market and hold its market share in a competitive market, which geographical pricing policy should it use?

Why is your chosen strategy better than the other geographical pricing policies? (AACSB: Written and Oral Communication; Reflective Thinking)

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Related Book For  book-img-for-question

Principles Of Marketing, An Asian Perspective

ISBN: 9781614336488

5th Edition

Authors: Philip Kotler; Gary Armstrong; Ang Swee-Hoon; Leong Siew-Meng; Tan Chin-Tiong

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