Howcanyourbusinesstransitionfromthetraditionalfour Ps to the digital four Csbyadoptingco-creation,takingadvantageofcurrency-likepricing,engagingincommunalactivation,anddrivingconversation?
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Howcanyourbusinesstransitionfromthetraditionalfour P’s to the digital four C’sbyadoptingco-creation,takingadvantageofcurrency-likepricing,engagingincommunalactivation,anddrivingconversation?
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Marketing 4.0
ISBN: 9781119341208
1st Edition
Authors: Hermawan Kartajaya, Philip Kotler, Iwan Setiawan
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