O bjective 3 D iscuss the major trends and developments in retailing. Retailing trends and developments (pp.

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➤ O bjective 3 D iscuss the major trends and developments in retailing.

Retailing trends and developments (pp. 386–392)

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Principles Of Marketing

ISBN: 9780131018617

7th European Edition

Authors: Philip Kotler, Gary Armstrong

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