Objective 2 Define the marketing information system and discuss its parts. Assessing marketing information needs (p. 106)
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➤ Objective 2 Define the marketing information system and discuss its parts.
Assessing marketing information needs (p. 106)
Developing marketing information (pp. 107–109)
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Related Book For
Principles Of Marketing
ISBN: 9780131018617
7th European Edition
Authors: Philip Kotler, Gary Armstrong
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