Objective 2 Define the marketing information system and discuss its parts. Assessing marketing information needs (p. 106)

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➤ Objective 2 Define the marketing information system and discuss its parts.

Assessing marketing information needs (p. 106)

Developing marketing information (pp. 107–109)

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Principles Of Marketing

ISBN: 9780131018617

7th European Edition

Authors: Philip Kotler, Gary Armstrong

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