Objective 3 Discuss the personal selling process, distinguishing between transaction-oriented marketing and relationship marketing. The personal selling

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Objective 3 Discuss the personal selling process, distinguishing between transaction-oriented marketing and relationship marketing.

The personal selling process (pp. 482–486)

• Objective 4 Explain how sales promotion campaigns are developed and implemented.

Sales promotion (pp. 486–492)

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Principles Of Marketing

ISBN: 9780131018617

7th European Edition

Authors: Philip Kotler, Gary Armstrong

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