Objective 5 Identify and discuss the traditional direct marketing forms and overview public policy and ethical issues

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Objective 5 Identify and discuss the traditional direct marketing forms and overview public policy and ethical issues presented by direct marketing.

Traditional direct marketing forms (pp. 516–520)

Public policy issues in direct and digital marketing

(pp. 520–523)

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Principles Of Marketing

ISBN: 9780131018617

7th European Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Oct 15, 2024 02:00 AM

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Objective 5 Identify and discuss the traditional direct marketing forms and overview public policy and ethical issues

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Principles Of Marketing

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