Direct and digital marketing (pp. 502–505)

• Objective 2 Identify and discuss the major forms of direct and digital marketing.

Forms of direct and digital marketing (pp. 505–506)

Digital and social media marketing (p. 506)

• Objective 3 Explain how companies have responded to the Internet and the digital age with new online marketing strategies.

Marketing, the Internet and the digital age

(pp. 506–507)

Online marketing (pp. 507–511)

• Objective 4 Discuss how companies use social media and mobile marketing to engage consumers and create brand community.
Social media marketing (pp. 511–514)
Mobile marketing (pp. 514–516)