1. Which of Porter’s generic strategies is Harley Davidson using?  Will this strategy work for all of the countries described in the case? Why or why not?

2. What does a Porter’s five forces analysis reveal about the strategies Harley Davidson has employed in recent years? 

3. How does Harley Davidson compare to its competitors?

This case describes Harley Davidson and its experiences going international. The case describes the heavyweight motorcycle industry in the light of the luxury goods market. The case discusses the main markets of luxury goods and how Harley Davidson has fared in these various markets. The case also describes Harley Davidson’s many competitors such as Ducati, BMW, Honda, Suzuki, Kawasaki and Yamaha. The case also discusses Harley Davidson as selling a product to a traditional customer base built on nostalgia/comfort and design to evoke an earlier image while the other main competitors focus on other competitive bases such as technological development, performance, style and performance.