9.51. A study by the Readership Institute7 at Northwestern University used survey data to analyze how reader
Question:
9.51. A study by the Readership Institute7 at Northwestern University used survey data to analyze how reader behavior was influenced by the Iraq war. The response variable was a Reader Behavior Score (RBS), a combined measure summarizing newspaper use frequency, time spent with the newspaper, and how much was read. Comparing RBS scores prewar and during the war, the study noted that there was a significant increase in reading by light readers (mean RBS changing from 2.05 to 2.32, P < 0.001) but a significant decrease in reading by heavy readers (mean RBS changing from 5.87 to 5.66, P < 0.001). Would you conclude that the Iraq war caused a change in reader behavior, or could there be some other explanation?
Step by Step Answer:
Statistical Methods For The Social Sciences
ISBN: 9781292021669
4th Edition
Authors: Barbara Finlay, Alan Agresti