Read Nonprofit Collaboration with Luxury Brands: Positive and Negative Effects for Cause-Related Marketing written by Boenigk and
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Read “Nonprofit Collaboration with Luxury Brands: Positive and Negative Effects for Cause-Related Marketing” written by Boenigk and Schuchardt. (See Articles.) What precautions did the authors recommend that nonprofit managers take prior to partnering with a luxury brand provider?
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The authors suggest that managers ensure that the bran...View the full answer
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Related Book For
Nonprofit Management Principles and Practice
ISBN: 978-1483375991
4th edition
Authors: Michael J. Worth
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