Martin Guenther, the manager of Lloyds Savings Bank (fictitious) in Hamburg, Germany, wants to forecast the number

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Martin Guenther, the manager of Lloyd€™s Savings Bank (fictitious) in Hamburg, Germany, wants to forecast the number of new checking accounts that will be opened in the next 2 months. He has data for the past 12 months on new checking accounts opened, which is shown in the following table:

Month 3 10 11 12 New Checking Accounts 252 255 295 120 144 178 228 245 262 277 282 290 46


1. Forecast the number of new checking accounts that will be opened in month 13 using trend-adjusted exponential smoothing with α = 0.4 and β = 0.5. Assume that the forecast for month 2 (F2) is the naïve forecast and the trend factor for month 2 is T2 = 0.

2. Forecast the number of new checking accounts that will be opened in month 13 using a linear trend equation.

3. Which of the two forecasting methods is more accurate? Use the MAPE to answer the question.

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Operations Management Managing Global Supply Chains

ISBN: 978-1506302935

1st edition

Authors: Ray R. Venkataraman, Jeffrey K. Pinto

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