New business and subscription models are emerging in e-commerce such as the one followed by JustFab. The company’s style experts are able to handpick shoes and handbags for each customer on the basis of an online quiz that is open to all users of JustFab. This enables JustFab to design and manufacture products according to the size of its customer base and their preferences. Customers also have the option of returning the products. While this is fantastic from a customer’s perspective, this can be challenging from the perspective of reverse logistics and sustainability. What potential issues can arise from this model?.