The Great Western University bookstore buys textbooks two months prior to the beginning of each semester. The
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Table F.20
The bookstore purchases this book for $100 a copy and sells it the students for a price of $140. The publisher will buy back any unsold textbooks and, after deducting restocking and shipping costs, provide the bookstore a refund of $45 per textbook:
1. Construct a payoff matrix for Heidi.
2. To achieve the highest EV, how many copies of the textbook should Heidi initially order from the publisher?
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Operations Management Managing Global Supply Chains
ISBN: 978-1506302935
1st edition
Authors: Ray R. Venkataraman, Jeffrey K. Pinto
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